The American company Bushnell was founded in 1948 by David P. Bushnell. Through an innovative strategy of importing optics from manufacturers in Hong Kong, Taiwan, and Japan, who supplied products to his patented specifications, Bushnell first made precision binoculars available to the American middle class. Today, Bushnell Performance Optics is a global manufacturer and distributor of branded products headquartered in Overland Park, Kansas, USA.
Bushnell developed the laser golf rangefinder that is now the most widely used on golf courses around the world. Today, Bushnell offers a wide range of optical equipment, including: binoculars, telescopes, spotting scopes, optical sights, collimators, GPS devices, laser rangefinders, night vision devices, and other optical accessories.